The profit model of SNS and the future of SNS
SNS websites are born in America, which helped people to build social internet. In these service websites, people can use instant message, chat room, group discussion, blog and so on to do business or make friends. Facebook and Twitter are two famous SNS websites. SNS websites have become important ways to do recreation, acquire information, and build interpersonal relationship for people. However, how these SNS websites make profits is a important question to judge the future of SNS.
Advertising is the main way to gain profit for SNS websites. There are 3types of advertising: common advertisement, targeted advertisement, and product placement. Common advertisements can be seen everywhere on these websites. On Facebook, many advertisements can been seen on home page and profile page, both of which are the most common pages users would like to browse. Targeted advertisements are aiming at different people, based on these people’s profile. Different areas have different advertisement. Product placements are usually blended into different entertainment. People can see this type of advertisements in some games.
Membership model is the direct model to make money. Some websites would charge money when people register. Some websites would charge money when people want to be VIP. If charged, people can enjoy more services. Besides, some websites would sell virtual goods to make profits. For example, on Facebook, users need pay for some goods when they want to send virtual gifts to others.
APP is a model to produce profits for SNS developers. Nowadays, more and more websites launched open platform, which have API interface to access APP freely for users. Take Facebook as a example. Zynga, which is a company to develop games for Facebook, created many hot games including Farm Ville and Texas Hold’em. This company sell virtual goods to help users to upgrade. It is said that their daily income reach up to 0.5million dollars.
These models make SNS websites obtain profits. However, it is said that most SNS websites are unprofitable. It is obvious that these models are not mature for SNS websites to make money. Their profit model need to be developed.
SNS websites should borrow some experience from some mature profit model like Portal Search, and E-commerce. Currently, the update rate of Twitter has reached up to 0.1second a update. Thus, Twitter Search Technology has become the hot issue. This real-time search can be combined with advertisements, which can be a new profit model. Besides, E-commerce is also a good way to develop new profit model. As we all know, trust is a important thing in business, especially on internet. But in SNS websites, people can get a high level of trust, especially in real-name websites. For example, in SNS websites, people can show the relationship with other clients, which can make it easy to let client know you through these relationship. E-commerce can make profits through SNS. Besides, taking advantage of users’ mentality can produce profits from users. On Facebook and Twitter, many users would like to get more Facebook fans and gain more Twitter followers. Thus, SNS can create a plat to let these people to buy Facebook fans or buy Twitter followers.
All in all, with the development of SNS, more profit model can be created. Only when the developers make profits can people use these services more conveniently. Then, our internet would be more evolutionary.
SNS websites are born in America, which helped people to build social internet. In these service websites, people can use instant message, chat room, group discussion, blog and so on to do business or make friends. Facebook and Twitter are two famous SNS websites. SNS websites have become important ways to do recreation, acquire information, and build interpersonal relationship for people. However, how these SNS websites make profits is a important question to judge the future of SNS.
Advertising is the main way to gain profit for SNS websites. There are 3types of advertising: common advertisement, targeted advertisement, and product placement. Common advertisements can be seen everywhere on these websites. On Facebook, many advertisements can been seen on home page and profile page, both of which are the most common pages users would like to browse. Targeted advertisements are aiming at different people, based on these people’s profile. Different areas have different advertisement. Product placements are usually blended into different entertainment. People can see this type of advertisements in some games.
Membership model is the direct model to make money. Some websites would charge money when people register. Some websites would charge money when people want to be VIP. If charged, people can enjoy more services. Besides, some websites would sell virtual goods to make profits. For example, on Facebook, users need pay for some goods when they want to send virtual gifts to others.
APP is a model to produce profits for SNS developers. Nowadays, more and more websites launched open platform, which have API interface to access APP freely for users. Take Facebook as a example. Zynga, which is a company to develop games for Facebook, created many hot games including Farm Ville and Texas Hold’em. This company sell virtual goods to help users to upgrade. It is said that their daily income reach up to 0.5million dollars.
These models make SNS websites obtain profits. However, it is said that most SNS websites are unprofitable. It is obvious that these models are not mature for SNS websites to make money. Their profit model need to be developed.
SNS websites should borrow some experience from some mature profit model like Portal Search, and E-commerce. Currently, the update rate of Twitter has reached up to 0.1second a update. Thus, Twitter Search Technology has become the hot issue. This real-time search can be combined with advertisements, which can be a new profit model. Besides, E-commerce is also a good way to develop new profit model. As we all know, trust is a important thing in business, especially on internet. But in SNS websites, people can get a high level of trust, especially in real-name websites. For example, in SNS websites, people can show the relationship with other clients, which can make it easy to let client know you through these relationship. E-commerce can make profits through SNS. Besides, taking advantage of users’ mentality can produce profits from users. On Facebook and Twitter, many users would like to get more Facebook fans and gain more Twitter followers. Thus, SNS can create a plat to let these people to buy Facebook fans or buy Twitter followers.
All in all, with the development of SNS, more profit model can be created. Only when the developers make profits can people use these services more conveniently. Then, our internet would be more evolutionary.